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This website had the following in the web site, "All enquiries to our sole agent, Yorkshire Coastal Cottages." Our analyzers analyzed that the web site stated " Watermark Apartments, ideally located on the river esk, with seals playing, cormorants and much more." The Website also stated " just 8 minutes walk along the waterside into the town centre with bars, restaurants and pubs along the way. Dont worry about parking, simply leave your car in the secure undercroft in a space reserved just for you. As featured on TVs Emmerdale. Voted one of the Top Ten self-catering apartments in England." The website's header had Award Winning as the most important search term. It was followed by Holiday Apartments, Whitby, and Whitehall which isn't as highly ranked as Award Winning. The next words they uses is Self Catering Holidays. Luxury Accommodation was also included and will not be seen by web crawlers.